Fair warning: I ask “why” a lot.

I’m Yasmin, your new Keep-It-Simple design lead

After 10 years in tech, I make complicated products easier to use.

Based in Orlando, FLExperience 10 yearsNow ACV AuctionsOpen to Lead & principal roles
That’s me! My fave people

The story

How I got here

I started as an art director, designing campaigns for Fortune 500 brands. Then I traded ad campaigns for actual products. Along the way I learned that a beautiful screen means nothing if people can't finish the flow.

What I'm best at is spotting the
simple version hiding
inside a complicated mess.

Now I’m a lead product designer at ACV Auctions, helping teams cut the extra steps, the extra fields and the extra meetings, so the people using the product never have to think about it.

Off the clock

Fueled by coffee and theme parks.

When I'm not untangling workflows, this is where you'll find me.

Where I’ve wandered

Iceland, Hawaii, Paris and London to name a few. I’m part planner, part wanderer: I book the big stuff, then leave room to get lost.

My favorite people

My husband, a lead software engineer at Disney, and our 3-year-old, Ash. We’re at Disney and Universal a lot, which is where I picked up my soft spot for experiences that make complicated things feel easy.

Park regularsDesign + dev duoToddler wranglerOrlando locals

Books per year:
too many

Romcoms, contemporary lit & cozy thrillers are my jam.

The usual?

Mocha latte, every time.

A look back

Sixteen years, two degrees
and everything in between

The path from art director to design lead.

  1. 2021–now

    Lead Product Designer,
    ACV Auctions

    Joined as a senior designer, promoted to lead

    • Joined ACV in October 2021, right after my Walgreens contract wrapped.
    • Started ClearCar as a senior designer. Left it as the lead.
    • Ran four rounds of dealer interviews with my PM, plus moderated Zoom sessions and A/B concept tests.
    • Watched ClearCar hit $5M in sales in its first year.
    • Led and mentored junior and mid-level designers.
    • Got transferred to the Transport team to help their experience, loadboards and all.
    • Became the go-to person when any team at ACV needs help with UX.
  2. 2021

    Sr. UX Designer,
    Walgreens

    Shop and Checkout · 6-month contract

    • Took a six-month contract right when curbside went from nice-to-have to necessary.
    • Designed On My Way curbside pickup, from sketches to wireframes.
    • Got web, backend and in-store teams designing against one flow (with zero authority over any of them).
    • Initiated the team's first move to Figma. (Goodbye, Sketch.)
  3. 2019–2021

    Sr. Product Designer,
    MAX Digital

    B2B automotive

    • Took the Next Gen B2B product from idea to beta.
    • Redesigned the Max Mobile app. (Spoiler: it became ACV Max.)
  4. 2016–2019

    UI/UX Product Designer,
    Rand McNally

    Mobile and hardware

    • Traded ad campaigns for actual products.
    • Launched Dash Cam apps for iOS and Android.
    • Designed the OverDryve truck tablet and a wireless backup camera.
    • Pitched concepts to stakeholders, took notes, came back with better ones.
  5. 2012–2016

    Digital Designer & Art Director

    Ad agencies

    • Designed print and digital campaigns for Fortune 500 brands.
    • Worked on website redesigns and pitches that won new business.
  6. 2010–2016

    Two degrees

    Education

    • Earned my BFA in Advertising Art Direction at Columbia College Chicago (2012).
    • Went back for my MA in New Media Studies at DePaul, focused on human-centered design (2016).

Kind words

What it’s like to work with me

“Equally sharp at both diagnosing experience problems and crafting solutions.”

Ryan WalkerVP of Product, MAX Digital

“Having others feel welcome to co-design with our UX team.”

Kyle KeeleUX Director, ACV Auctions

“Instrumental in navigating open-ended and evolving requirements.”

Jessa WolfeDesign Manager, ACV Auctions

My manifesto

Keep it stupid simple.

I learned KISS in grad school, and ten years later I still design by it.

  1. 01

    Simple is the hard part.

    Anyone can add another field, toggle or step. Taking them out takes the real work.

  2. 02

    Don't overthink it in the meeting.

    I've watched smart people in every department talk a simple problem into a complicated one. My job is to pull the room back to what the user actually needs.

  3. 03

    Work smarter, not harder.

    If a step can be skipped, combined or automated, I'll find it. Fewer clicks for the user, fewer handoffs for the team.

  4. 04

    Prototype fast, decide carefully.

    I prototype quickly to get rough ideas in front of people sooner. That frees up my time for the part no tool can do: deciding what’s actually worth building.

  5. 05

    If it needs explaining, it isn't done.

    A dealer shouldn't need training to work a lead, and a shopper shouldn't need instructions to pick up a curbside order.

  6. 06

    Tell the story, then show the screens.

    Teams get behind a story faster than a spec. Years as an art director taught me how to make people feel something. Now I use it to pitch product visions and get whole teams excited about where we're going.

Questions hiring managers ask

The short answers.

So we can spend the first call on the interesting stuff.

What roles are you looking for?

Lead and principal product design roles on complex commerce and logistics products.

Do you want to be an IC or a manager?

Both. I've led projects and mentored junior and mid-level designers, but I haven't had direct reports yet. I'm open to principal IC roles and to growing into management.

Are you open to remote or hybrid work?

Yes. I'm based in Florida and open to remote roles.

How do you work with PMs and engineers?

As a partner from day one. Transparency and constant communication are how problems get solved. I like to kick projects off with workshops to get every idea on the table early, and I've led a lot of them with my teams. On ClearCar, my PM and I ran research together and wrote our product development process together.

How do you get buy-in?

By separating the MVP from the dream. I show the ideal experience so everyone can see where we're headed, then we agree together on what the first release really needs.

How do you handle disagreement?

I champion the user, but I look at the whole picture: the business, the timeline, what engineering can build. I bring the research, listen for what the other person is solving for, and we find the version that works for both. Once we decide, I commit to it.