Hello! 
I'm Yasmin.
Design lead with 10 years in commerce and marketplaces,
and a habit of building teams that ship.
What I bring to your team
When a feature touches five teams, I map the whole journey so everyone designs against the same picture.
Interviews and moderated testing with real users, turned into calls the team can act on.
Flows get worked out with PMs and engineers early, so what ships matches what we drew and planned.
I've led and mentored six designers. I care about career growth and how the team works together, so nobody gets left behind.
Selected work
About me
I’ve spent almost a decade designing the messy middle of commerce: dealer portals, live auctions, checkout. These days I’m the person teams call when their UX gets tangled. My manager says she wishes she could clone me.
More about me →Work
Intake, auctions, checkout and logistics. Each case study shows the problem, the mess in the middle and what shipped.
How I turned an acquired widget into a portal dealers live in.
Curbside pickup that kept going after checkout, across four teams.
4 teams, 1 flow
Product visions for a live wholesale marketplace, and the team behind them.
6 designers led
Testing what dealers actually read before we shipped the second ClearCar launch.
Moderated testing
ClearCar in the service drive, from on-site research to the appraisal page.
5 dealerships visited
Where it started
The MAX appraisal app, before ACV acquired it and it became ACV Max.
View project →A dash cam and its iOS and Android companion app: live view, galleries and geolocated clips.
View project →[What the app did + your role]
View project →[The idea, the team, what you made]
View project →[One-line summary + your role]
View project →Fair warning: I ask “why” a lot.
After almost a decade in tech, I design products that feel as simple as they should and work as hard as they need to.
The story
I started as an art director, designing campaigns for Fortune 500 brands. Then I traded ad campaigns for actual products: dash cams at Rand McNally, curbside pickup at Walgreens, live auctions at ACV. Along the way I learned that a beautiful screen means nothing if nobody can finish the flow.
But my skill? Spotting the simple version hiding inside a complicated mess.
Now I’m a lead product designer at ACV Auctions, helping teams cut the extra steps, the extra fields and the extra meetings, so the people using the product never have to think about it.
Off the clock
When I'm not untangling workflows, this is where you'll find me.
Iceland, Hawaii, Paris and London to name a few. I’m part planner, part wanderer: I book the big stuff, then leave room to get lost.
My husband, a lead software engineer at Disney, and our 3-year-old, Ash. We’re at Disney and Universal a lot, which is where I picked up my soft spot for experiences that make complicated things feel easy.
Romcoms, contemporary lit & cozy thrillers are my jam.
Ube espresso latte, every time.
A look back
Becoming a design lead didn't happen overnight. Here's how it actually went.
Joined as a senior designer, promoted to lead
Shop and Checkout · 6-month contract
B2B automotive
Mobile and hardware
Ad agencies
Education
Straight from the people who’ve been in the room. Hover to pause.
Ryan WalkerVP of Product, MAX Digital
“Yasmin is a top-notch UX designer. She brings a great balance of creative and analytical to the role and is equally sharp at both diagnosing experience problems and crafting solutions. She’s also got a great visual design aesthetic and I was always impressed how quickly she always ‘got it’ and came back with exactly what we needed.”
Your Transport PMProduct Manager, ACV Auctions
design debt down + engineers run every idea by you
Your managerACV Auctions
the “I wish I could clone you” one
My manifesto
I learned KISS in grad school, and ten years later I still design by it.
Anyone can add another field, toggle or step. Taking them out takes the real work.
I've watched smart people in every department talk a simple problem into a complicated one. My job is to pull the room back to what the user actually needs.
If a step can be skipped, combined or automated, I'll find it. Fewer clicks for the user, fewer handoffs for the team. With AI, I find it faster.
I use fast tools, AI included, to get rough ideas in front of people sooner. That frees up my time for the part no tool can do: deciding what’s actually worth building.
A dealer shouldn't need training to work a lead, and a shopper shouldn't need instructions to pick up a curbside order.
People don't rally around a spec, they rally around a story. Years as an art director and wedding photographer taught me how to make people feel something. Now I use it to pitch product visions and get whole teams excited about where we're going.
Questions hiring managers ask
So we can spend the first call on the interesting stuff.
Lead and principal product design roles on consumer and B2B commerce products.
Both. I've led projects and mentored junior and mid-level designers, but I haven't had direct reports yet. I'm open to principal IC roles and to growing into management.
Yes. I'm based in Florida and open to remote roles.
As a partner from day one. Transparency and constant communication are how problems actually get solved. I like to kick projects off with workshops to get every idea on the table early, and I've led a lot of them with my teams. On ClearCar, my PM and I ran research together and wrote our product development process together.
By separating the MVP from the dream. I show the ideal experience so everyone can see where we're headed, then we agree together on what the first release really needs.
I champion the user, but I look at the whole picture: the business, the timeline, what engineering can build. I bring the research, listen for what the other person is solving for, and we find the version that works for both. Once we decide, I commit to it.
Protected case study · Case study
It covers work I can only share privately. Enter the password from my email or application to read it.
Don't have it? Ask me for access or see other work.
ClearCar · Lead capture
From a lead copied into a CRM to a lead worked inside ACV.
Shoppers faced a long pop-up questionnaire, and every lead it produced was copied into the dealer's CRM, one more tool on top of too many.
A step-by-step widget with AI damage detection, plus a lead gen portal and Appraisals Info Page so dealers stay inside ACV from lead to sale.
01 · The problem
ACV acquired Drivably's trade-in widget: a long questionnaire in a pop-up, with every lead copied into the dealer's CRM. The dealer left ACV right when the car was worth the most.
The question we kept asking
02 · Research
Shopper, dealer and Monk AI, from the online quote to the dealership visit. The gaps it surfaced shaped the roadmap, and four rounds of dealer interviews kept us honest as designs shipped.
03 · What we built
A step-by-step flow with expandable sections, so shoppers only answer what applies to their car.
Why: the Drivably questionnaire asked everything at once, with no clear next step after the offer.
An SMS link for shoppers first, then photo capture moved into dealers' appraisals, where it stuck.
Why: Monk AI needed phone photos, and shoppers rarely took them. Dealers did.
The lead gen portal: every lead in one table, with status, scheduling and the damage photos.
Why: we considered pushing leads into dealers' CRMs, but a CRM couldn't show the damage photos that made our appraisals worth trusting.
The Appraisals Info Page: details, condition, damage photos and the offer.
Why: dealers needed condition, photos and price side by side to make an offer.
A design system built from the main ACV site, with marketing on the look and feel.
Why: ClearCar was a new acquisition and had to feel like part of ACV from day one.
04 · The tough call
Monk AI damage detection needed phone photos, but shoppers started on a computer. I bridged the handoff with an SMS link that opened the photo step on their phone.
Shoppers still rarely uploaded. So we gave photo capture to dealers for their own appraisals, and 3 of the 5 dealerships we interviewed made it part of their process.
“I don't really see a big need for taking pictures, but you guys do have the technology that will identify some dings and dents.”
05 · How I led it
“I like that your team is constantly working on updates and upgrades. And so I do appreciate learning about them.”
06 · The results
15–20% of subscribers use the portal daily, and every accepted car flows into ACV Max for retail or ACV Auctions for wholesale.
07 · Learnings
I joined ClearCar as a senior designer in 2022 and left as the lead in 2025. That came from collaborating closely, communicating early, and listening to dealers. It did more for the product than any single screen.
Head back home, or browse the rest of my work.
Walgreens · Curbside pickup
I owned the UX: the concept, the flows and the wireframes.
COVID made curbside urgent overnight, and one pickup touched checkout, order systems, geolocation and the store's own software.
A two-trigger flow, "I'm On My Way" and "I'm Here," that I took from concept to wireframes and lined up across four teams.
A note on the visuals: I was a contractor, so the original files stayed with Walgreens. The screens here are recreated for my portfolio. The notebook sketches are my originals.
01 · The stakes
Customers needed a fast, low-contact way to get their orders, and Walgreens needed them using it as soon as possible. One pickup touched checkout, order systems, geolocation and the store's own software at once.
02 · The room
Each team owned its piece of curbside. I led the UX for mobile and made sure the customer saw the right thing every time another team's system answered.
The question we kept asking
03 · The flow
"Ready" wasn't automatic. An associate had to say so, and that kicked off everything else. I designed what the customer sees at each step.
The store gets a signal to start pulling the order before the customer arrives.
Location on: the geofence notifies the store automatically. Location off: tap "I'm Here," add vehicle details, submit.
04 · Process
I sketched the On My Way states, the vehicle form and how nearby-store stock should show up, then turned them into wireframes for every step.
Reconstructed for this portfolio from my notes. It shows the project structure, not the original artifact.
05 · The handoff
At Walgreens, UX and UI are separate roles. These are examples of the wireframes I handed to the UI designer: eight key moments, from checkout to the curb. The final visuals stayed with Walgreens, so this is the part of the work that was mine.
Cancel
Mon 2:14 PM
Mon 2:52 PM
For even faster pickup, let us know when you're on the way!
Store #0000
123 Main St
Anytown, IL 00000
Mon–Fri 8am–10pm
Sat–Sun 9am–9pm
Arrive between 9am and 9pm.
Park in a curbside spot, then tap "I'm here" below.
Check your store's drive-thru hours.
Once you're in the drive-thru, we'll hand it through the window.
Order #00000000 · Store #0000
We'll let the store know when you're within 2 miles, so your order is ready when you pull up.
Not now, I'll tap "I'm here"
Allow While Using App
Allow Once
Don't Allow
Your order is ready! Choose how you'd like to pick it up, or get it in-store at the photo counter.
Choose a pickup optionStore #0000 · 123 Main St
We're collecting your order now. A team member will be right out with it.
View the pickup FAQs
Pickup, same day or shipping is chosen per order, with the store up front, so nobody picks a store that can't fill it.
A text and an email carry both moments, "I'm on my way" and "I'm here," so customers don't need the app to use curbside.
With location on, the 2-mile geofence tells the store. With it off, a short vehicle form does the same job.
Drive-thru can't take liquids or bulky items, so the wires steer those orders to curbside before anyone shows up.
06 · How I led it
07 · The results
Walgreens wanted customers using curbside as soon as possible. Two triggers gave them a fast way in, with or without location turned on.
08 · Learnings
[Two or three sentences on what this project taught you about leading UX across teams]
Head back home, or browse the rest of my work.
ACV Auctions · Wholesale marketplace
Dealers buy and sell cars to each other on ACV Auctions. I helped shape multiple product visions within core Auctions and grew the design team that carried them.
[What wasn't working in the marketplace, and for whom]
Led and mentored six designers across Inspections, Retail, Wholesale and Auctions Ops, and shaped product visions for core Auctions.
[Metrics, launches, or how the team grew]
01 · The stakes
[Two short paragraphs: who uses Auctions, and what wasn't working]
02 · The room
Each product area had its own users and roadmap. The marketplace only works if they line up.
03 · The visions
[One line on what tied the visions together]
04 · How I led it
I led and mentored six designers across Inspections, Retail, Wholesale and Auctions Ops, keeping their work connected as one marketplace experience.
[One moment: how you ran crits, hiring or growth plans]
Commercial transportation loadboard experiences, where carriers pick up the cars that sell.
Before the screens
[Vision boards, workshop outputs or early concepts]
05 · The screens
06 · The results
07 · What I'd tell you
[Two or three sentences on what this taught you about leading across product, design and engineering]
Head back home, or browse the rest of my work.
Dealer Portal · Research
The second ClearCar launch gave dealers a home for their leads. Before it shipped, we put it in front of them and watched what they actually read.
Dealers decide on a trade-in in minutes. If ACV's price was confusing or felt unsupported, the lead went nowhere.
Ran moderated Zoom testing with dealership staff to see what they actually read before the second ClearCar launch shipped.
Shipped as the second ClearCar launch. Both launches brought in new business.
01 · The stakes
The portal showed dealers what ACV would pay for a car. If the number was confusing or felt unsupported, the lead went nowhere.
02 · The test
Same data, two levels of detail. We watched which one dealers trusted.
03 · What we learned
[Why dealers preferred it]
A name the business took for granted was confusing the people it was meant to reassure.
04 · How I led it
[Who you recruited, how you ran sessions, how findings reached the team]
Before the screens
[Research plan, session notes or synthesis board]
05 · The screens
06 · The results
07 · What I'd tell you
[Two or three sentences on what this taught you about leading across product, design and engineering]
Head back home, or browse the rest of my work.
Service Lane · ClearCar
Service lanes see a steady stream of cars, and some owners would sell if asked. I took ClearCar into the service drive: on-site research at five Texas dealerships, a service blueprint, and an appraisal page that turns a quick inspection into an offer.
Every store appraised service-lane cars differently, and advisers spent their day re-typing vehicle details.
Visited five Texas dealerships with my PM, built personas and a service blueprint, and designed the appraisal page.
[Early results: stores live, appraisals per week, or offers accepted]
01 · The stakes
In the service lane, porters, advisers and used car managers each touch the car, but every store appraised it differently: the ClearCar widget on an iPad, vAuto, or an ACV Max printout stapled to the repair order.
Advisers could spend most of their day typing vehicle details into systems. Every handoff was a chance for the offer to stall.
02 · The room
I met them on-site and mapped who does what before designing anything.
03 · The flow we aligned on
The blueprint showed where the time was: 5–10 minutes at check-in, then a 3–5 hour window while the car is serviced.
The used car manager presents it in the lounge.
The repair order comes back with the offer page attached.
04 · How I led it
Together with my Product Manager, we visited five dealerships in Texas and shadowed porters, advisers and used car managers. Every store ran its service lane differently, so I mapped each workflow side by side before designing anything.
[What shipped, when, and who uses it now]
Before the screens
Personas, the five dealership workflows side by side, and the service blueprint.
05 · The screens
06 · The results
07 · What I'd tell you
[Two or three sentences on what this taught you about leading across product, design and engineering]
Head back home, or browse the rest of my work.
Mobile Max · Mobile appraisal
MAX gave dealers pricing and inventory tools on the desktop. I designed its mobile app so used car teams could scan a VIN, pull book values and price a car while standing next to it. MAX was later acquired by ACV Auctions and became ACV Max.
Cars got appraised on the lot, but book values and inventory lived back at the desk.
Designed the mobile app end to end: sitemap, screen flows and a style guide for scanning, appraisal and inventory.
[Adoption, appraisals per day, or what dealers said]
01 · The stakes
Used car teams walked between the car and a computer to check book values, market listings and inventory.
[One line on what that cost dealers: time per appraisal, missed deals, or errors]
02 · The room
[Confirm the roles who used it]
03 · The flow
The VIN decides the path: a car already in inventory opens its details, a new VIN starts an appraisal.
Details, equipment, photos and pricing.
Trade or purchase, saved to the appraisal list.
04 · How I led it
[What you owned, who you worked with, and how you tested with dealers]
[One moment: a decision you made or a dealer insight that changed the design]
MAX was acquired by ACV Auctions and became ACV Max, the inventory product ClearCar and Service Lane connect to.
Before the screens
The sitemap, the screen flow, and the style guide that kept every screen consistent.
05 · The screens
06 · The results
07 · What I'd tell you
[Two or three sentences on what this taught you about leading across product, design and engineering]
Head back home, or browse the rest of my work.
Dash Cam · Connected dash cam
Rand McNally made a dash cam for everyday drivers. I designed the on-camera screens and the companion app for iOS and Android: live view, video and photo galleries, emergency clips, Memory Maker and geolocated playback.
Footage is only useful if drivers can find it and share it, from a small screen and a phone.
Designed the on-camera screens and the companion app: live view, galleries, emergency clips and geolocated playback.
[What shipped, or what drivers did with it]
01 · The brief
[What drivers needed from the app, and what made it tricky: Wi-Fi pairing, small camera screen, two platforms]
Before the screens
The flow chart that mapped the camera menu and the app side by side.
05 · The screens
06 · The results
07 · What I took from it
[What designing hardware and software together taught you]
Head back home, or browse the rest of my work.
Overdryve · Companion app
[What Overdryve was, what the companion app did, and what you owned]
[What problem the app solved]
[What you designed]
[What shipped or changed]
01 · The brief
[Who used it and what made it tricky]
Before the screens
[Flows, sketches or research]
05 · The screens
06 · The results
07 · What I took from it
[Takeaway]
Head back home, or browse the rest of my work.
LotDrops · Hackathon
[The idea, the team, how long you had, and what you made]
[The problem you picked]
[What the team built]
[How it placed, or what happened next]
01 · The brief
[Why it mattered and the constraint you had]
Before the screens
[Sketches, whiteboard or flow]
05 · The screens
06 · The results
07 · What I took from it
[Takeaway]
Head back home, or browse the rest of my work.
DigiCast · Product
[What DigiCast is, who it is for, and what you owned]
[What problem DigiCast solved]
[What you designed]
[What shipped or changed]
01 · The brief
[Who used it and what made it tricky]
Before the screens
[Research, flows or sketches]
05 · The screens
06 · The results
07 · What I took from it
[Takeaway]
Head back home, or browse the rest of my work.