Protected case study · Case study
It covers work I can only share privately. Enter the password from my email or application to read it.
Don't have it? Ask me for access or see other work.
Hello! 
I'm Yasmin Alesia.
Design lead with 10 years in commerce and marketplaces,
and a habit of building teams that ship.
What I bring to your team
When a feature touches five teams, I map the whole journey so everyone designs against the same picture.
Interviews and moderated testing with real users, turned into calls the team can act on.
I work out flows with PMs and engineers early, so what ships matches what we designed.
I've led and mentored six designers. I care about career growth and how the team works together, so nobody gets left behind.
Selected work
About me
I’ve spent 10 years designing the messy middle of commerce: dealer portals, live auctions, checkout. These days I’m the person teams call when their UX gets tangled. My manager says she wishes she could clone me.
More about me →