Hello! I'm Yasmin Alesia.

I make complex
workflows feel obvious.

Design lead with 10 years in commerce and marketplaces.
I set the direction when a product spans multiple teams, and get them shipping it together.

drag me!

What I bring to your team

How can I help you?

Untangling cross-
team flows

When a feature touches multiple teams, I map the whole journey so everyone designs against the same picture.

Research that
changes decisions

Interviews and moderated testing with real users, turned into roadmap items the team can act on.

Designing with
engineering

I work out flows with PMs and engineers early, so what ships matches what we agreed on.

Growing
designers

I've led and mentored designers. I care about career growth and how the team works together, so nobody gets left behind.

Selected work

Projects I loved working on

All work →

Leadership · Architecture · Research

Service Lane

Four products, one service lane. I led the architecture and got every team onto the same picture.

Lead capture · Research · Launch

ClearCar

How I turned an acquired widget into a portal dealers live in.
Yasmin smiling at her desk in front of a colorful bookshelf

About me

The short version

I’ve spent the last 10 years designing the messy middle of commerce. These days I’m the person teams call when a project crosses product lines. I map the whole picture, get every team aligned on it and see it through to launch. My manager says she wishes she could clone me.

More about me →